Email marketing is one of the most effective ways you can promote your business. But because this strategy is used by so many large companies, some small business owners are often dissuaded from trying it out. Some simply believe that it is too expensive, while others think that it’s too complicated.

Fear not, however, as we’re here to talk about the best and most cost-efficient email marketing platforms that can help take your small business to new heights. In this article, we’ll go over the top email marketing tools and how you can utilize them with ease. Let’s dive in!

Quick Overview

Before we dive deep into the specifics of each email marketing platform, we’ll first show you a quick rundown of the basics of each option.

Top 5 Best Email Marketing Platforms for Your Small Business

Now that you have a general overview of each email marketing platform, let’s go over the specifics of each choice and how it can be the best option for you.

1.   Mailchimp

Mailchimp is an email marketing platform with some built-in social media management tools. On Mailchimp, users can craft customized emails for specific campaigns to reach their target audience.

Here is a detailed breakdown of the pros and cons of using Mailchimp for email marketing:

Pros

• Easy-to-navigate interface
• Comprehensive analytics and insights reports
• Can integrate with other popular applications (Wix, Shopify, etc.)

Cons

• Limits on email customization
• Cost
• Basic website builder lacks more advanced features

2.   Omnisend

While still an email marketing platform, Omnisend differs in its approach due to its focus on e-commerce businesses. Aside from emails, Omnisend also offers SMS, push notifications, and social media marketing.

Here is a detailed breakdown of the pros and cons of using Omnisend for email marketing:

Pros

• Great for e-commerce
• Multi-channel approach
• Free plan available;e

Cons

• Not as suitable for non-e-commerce businesses
• Lacking in email customization
• Limited integrations with other e-commerce platforms

3.   Brevo

Formerly known as Sendinblue, Brevo is another email marketing platform with additional useful features such as automation and customer service tools.

Here is a detailed breakdown of the pros and cons of using Brevo for email marketing:

Pros

• Useful email builder
• WordPress and WhatsApp integration
• Dynamic pricing

Cons

• Limited integration with other applications
• Lack of email templates
• Additional features only accessible with the paid version

4.   HubSpot

HubSpot is a general marketing platform that’s especially great for Customer Relationship Management. Through HubSpot, businesses can easily manage their content and improve customer service with its various features.

Here is a detailed breakdown of the pros and cons of using HubSpot for email marketing:

Pros

• Wide variety of integrations (Facebook, LinkedIn, Instagram, etc.)
• Mobile app
• Drag-and-drop editor

Cons

• Limited features on cheaper plans
• Pricier compared to other software
• Best for larger businesses

5.   PosterMyWall

PosterMyWall is an all-in-one email marketing platform that gives business owners access to a wide range of tools that can improve all-around marketing. Aside from its email marketing software, PosterMyWall is also equipped with various design features including its wide variety of templates and built-in editor.

Here is a detailed breakdown of the pros and cons of using HubSpot for email marketing:

Pros

• Wide variety of templates
• Beginner-friendly interface
• Post-scheduling with most social media platforms
• Photo and video editing tools

Cons

• More suited for small businesses
• Fewer templates on the free version

Specs Comparison

If you’re looking for certain features in your email marketing tool, here is an overview of some of the most common features businesses typically look to successfully promote their company:

Tips on Choosing the Best Email Marketing Tool

If you’re still a bit confused about which email marketing tool can best suit you, don’t worry! In this section, we’ll provide some useful tips on how you can choose the most suitable option for you depending on crucial factors.

1.   Business Size

While all the aforementioned email marketing tools can be great for small businesses, you can also analyze your business further and check to see which option is best suited for small businesses that are just starting out versus ones that have been running for longer.

For instance, apps like PosterMyWall are great for beginners due to its accessible features while HubSpot is more suited if you’re looking to take a more comprehensive approach in terms of marketing.

2.   Target Audience

Your target audience is going to be another factor that’s crucial when deciding which email marketing platform to use. For instance, if you are an e-commerce business, Omnisend might be the best platform for you. Alternatively, if your focus is on social media, apps like HubSpot and PosterMyWall would be the most effective options.

3.   Experience With Email Marketing

Depending on your experience with email marketing, it’s recommended to choose a platform that can best suit your skillset. If you’re still trying to get a feel of this marketing strategy, for instance, we generally recommend starting out with more accessible platforms like Brevo.

4.   Preferred Features

While most of these platforms have more or less similar features, some apps are going to suit you better than others depending on your needs. For instance, if you’re looking to create your own graphics for marketing, PosterMyWall is an all-around marketing tool with a built-in drag-and-drop editor. Meanwhile, if you’re looking for a targeted email marketing tool, Mailchimp is a great choice.

5.   Budget

It’s common to assume that the priciest version of something automatically means that it’s the best option. While it may be true for other things, it’s definitely not when it comes to choosing an email marketing software. Instead, it’s better to first consider which options fit your actual budget and weigh out your options from there using the other factors mentioned above.

Ready to Kickstart Your Email Marketing?

Email marketing is a great way to get a more targeted yet comprehensive approach when it comes to promoting your small business. While many of these platforms are similar in terms of functionality, it’s still a good idea to review each one to find the option that can best suit your specific needs.

So, whether you’re looking to find a new email marketing platform or just thinking of starting out, check out these options to find the best fit for your business and marketing goals.